PRIVACY POLICY

PRIVACY POLICY

ADVENTURE TOUR SNOWDONIA

ABOUT THIS PRIVACY POLICY

This Privacy Policy describes how your personal information is collected, used, and shared when you visit, communicate with, or make a purchase from www.adventuretoursnowdonia.co.uk (the “Site”). It explains how we comply with the GDPR (General Data Protection Regulation), the DPA (Data Protection Act) [pre GDPR enforcement] and the PECR (Privacy and Electronic Communications Regulations).

This policy will explain areas of this website that may affect your privacy and personal details, how we process, collect, manage and store those details and how your rights under the GDPR, DPA & PECR are adhered to. For the purposes of the GDPR, we will be the “controller” of all personal data we hold about you. Additionally it will explain the use of cookies or software, advertising or commercial sponsorship from third parties and the download of any documents, files or software made available to you (if any) on this website. Further explanations may be provided for specific pages or features of this website in order to help you understand how we, this website and its third parties (if any) interact with you and your computer / device in order to serve it to you. Our contact information is provided if you have any questions, as well as links to privacy policies provided by our third party services.

TYPES OF INFORMATION WE COLLECT & WHY WE COLLECT THEM

DEVICE INFORMATION

We use Wordpress and WooCommerce to power our online store. When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site. We refer to this automatically-collected information as “Device Information”.

We collect Device Information using the following technologies:

  • "Cookies"

    Cookies are data files that are placed on your device or computer and often include an anonymous unique identifier.

    We use a combination of cookies for different purposes on our website. The purpose of the cookies we use are:

    • Necessary Cookies

      Some cookies are necessary to allow you to browse our website, use its features, and access secure areas. The use of these cookies is essential for the website to work, and we do not use these cookies to collect personal information about you. For example, we use user-input cookies for the duration of a session to keep track of a user’s input when filling in forms that span several pages.

    • Functional Cookies

      We also use functional cookies to remember choices you’ve made or information you’ve provided, such as your username, language, or the region you are in. This allows us to tailor your website experience specifically to your preferences. For example, authentication cookies are functional cookies that are used for the duration of a session (or persistent, if you agree to the “remember me” function) to allow users to authenticate themselves on subsequent visits or to gain access to authorized content across pages. The functional cookies we use include:

      • User-centric security cookies

        To detect authentication abuses for a limited persistent duration, like repeated failed login attempts. These cookies are set for the specific task of increasing the security of the service.

      • Multimedia content player session cookies (flash cookies)

        Used for the duration of a session to store technical data needed to play back video or audio content (e.g. image quality, network link speed, and buffering parameters).

      • Load balancing session cookies

        Used for the duration of the session to identify the same server in the pool in order for the load balancer to redirect user requests appropriately.

      • User interface customization persistent cookies

        Used to store a user’s preference regarding a service across web pages.

    • Performance Cookies

      We are dedicated to user experience and we use many tools to help us improve our website. To this end, we use performance cookies to collect information about how you use our website and how often. These cookies only gather information for statistical purposes and do not gather any information that can personally identify you. However, because these cookies are not strictly necessary for the use of our website, we require your consent to use them. The performance cookies we use include:

      • First party analytics cookies

        We use these cookies to estimate the number of unique visitors, to improve our website and to detect the most searched for words in search engines that lead to a webpage. These cookies are not used to target you with online marketing. We use these cookies to learn how our website is performing and make relevant improvements to improve your browsing experience.

      • Google Analytics

        We use Google Analytics and other third-party analytics providers to help measure how users interact with our website content. These cookies “remember” what our users have done on previous pages and how they’ve interacted with the website. For more information on Google Analytics, visit Google’s information page. For instructions on how opt out of Google Analytics, see below.

    • Targeting cookies

      Used on our website to tailor marketing to you and your interests and provide you with a more personalized service in the future. These cookies remember that you visited our website and we may share this information with third-parties, such as advertisers. Although these cookies can track your visits to our website and other sites, they typically cannot personally identify you. Without these cookies, the advertisements that you see may be less relevant and interesting to you. We do not use third-party advertising cookies.

    • Social plug-in tracking cookies

      Used by many social networks that have “social plug-in modules”. We integrate these modules into our platform to provide services than can be considered as “explicitly requested” by our users. Your consent, however, is required because some third-party social plug-in tracking cookies are used for things like behavioural advertising, analytics, and/or market research.

    Cookies we use on this website include:-

     

    • For more information about cookies, and how to disable cookies, visit http://www.allaboutcookies.org

    • "Log files"

      Log files track actions occurring on the Site, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.

    • “Web beacons”, “tags”, and “pixels”

      These are electronic files used to record information about how you browse the Site.

    We use the Device Information that we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimize our Site (for example, by generating analytics about how our customers browse and interact with the Site, and to assess the success of our marketing and advertising campaigns).

OTHER INFORMATION

  • CONTACT FORM INFORMATION

    Users contacting us through this website are required to provide explicit consent to our recording and storage of any such personal details requested. Your personal information is kept private and stored securely until a time it is no longer required or has no use. The personal details we may collect through our website contact forms are:-

    • Name

    • Email

    We use a third-party provider, Cognito Forms, to process and store some of our contact form submissions. For further information, please follow this link to the Cognito Forms privacy policy. All personal information submitted through our contact forms are also sent and stored in email messages within the boundaries of our business domain.

    We use the Contact Form Information that we collect to fulfil any requests or answer any queries within the contact form submission.

  • CUSTOM TOUR FORM INFORMATION

    Users submitting Custom Tour enquiries through this website are required to provide explicit consent to our recording and storage of any such personal details requested. Your personal information is kept private and stored securely until a time it is no longer required or has no use. The personal details we may collect through our website contact forms are:-

    • Name

    • Email

    • Date of Birth

    • Telephone Number

    • Address

    We use the Custom Tour Enquiry Information that we collect to fulfil any requests or answer any queries within the contact form submission.

  • ORDER INFORMATION

    When you make a purchase or attempt to make a purchase through the Site, we collect certain information from you. We refer to this information as “Order Information”, and may include:-

    • Name

    • Email

    • Billing Address

    • Shipping Address

    • Payment Information (including credit / debit card numbers)

    • Telephone Number

    We use the Order Information that we collect generally to fulfill any orders placed through the Site (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations). Additionally, we use this Order Information to:

    • Communicate with you;

    • Screen our orders for potential risk or fraud;

    • When in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services.

SHARING YOUR PERSONAL INFORMATION

When we talk about “Personal Information” in the following sections, we are referring to Device Information, Contact Form Information, Order Information and Email Marketing Information.

We will never sell your personal data. We will not share your personal data with any third parties without your prior consent (which you are free to withhold) except where we are required to do so by law or as set out in this privacy policy.

We may pass your personal data to third parties who are service providers, agents and subcontractors to us for the purposes of completing tasks and providing services to you on our behalf (e.g. to send you newsletter mailings). We do this for the purpose of our legitimate interests in operating our business and for performing our contract with you. However, we disclose only the personal data that is necessary for the third party to deliver the service. It is possible that third parties may themselves engage others (sub-processors) to process your data. Where this is the case third parties will be required to have contractual arrangements with their sub-processor(s) that ensure your information is kept secure and not used for their own purposes.

We also use Google Analytics to help us understand how our customers use the Site -- you can read more about how Google uses your Personal Information here.

You can also opt-out of Google Analytics here.

HOW LONG DO WE KEEP YOUR PERSONAL INFORMATION?

  • ORDER INFORMATION

    When you place an order through the Site, we will retain your Order Information for our records unless and until you ask us to delete this information.

  • CONTACT FORM INFORMATION

    When you submit a Contact Form submission, your Contact Form Information is retained within our email records unless and until you ask us to delete this information. This information may also be retained by our third-party service provider (Cognito Forms) periodically until a time we see fit to delete this information, or unless and until you ask us to delete this information.

  • CUSTOM TOUR ENQUIRY INFORMATION

    When you submit a Custom Tour Enquiry submission, your Contact Form Information is retained within our email records unless and until you ask us to delete this information.

HOW DO WE PROTECT YOUR PERSONAL INFORMATION?

We will not transfer your personal data outside the EU without your consent, under the circumstances as specified in this privacy policy.

We have implemented generally accepted standards of technology and operational security in order to protect personal data from loss, misuse, or unauthorised alteration or destruction.

Please note however that where you are transmitting information to us over the internet this can never be guaranteed to be 100% secure.

For any payments which we take from you online we will use a recognised online secure payment system.

We will notify you promptly in the event of any breach of your personal data which might expose you to serious risk.

BEHAVIOURAL ADVERTISING

As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work

You can opt out of targeted advertising by using the links below:

Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at: http://optout.aboutads.info

ADVERTS AND SPONSORED LINKS

This website may contain sponsored links and adverts. These will typically be served through our advertising partners, to whom may have detailed privacy policies relating directly to the adverts they serve.

Clicking on any such adverts will send you to the advertisers website through a referral program which may use cookies and will track the number of referrals sent from this website. This may include the use of cookies which may in turn be saved on your computers hard drive. Users should therefore note they click on sponsored external links at their own risk and we cannot be held liable for any damages or implications caused by visiting any external links mentioned.

DOWNLOADS & MEDIA FILES

Any downloadable documents, files or media made available on this website are provided to users at their own risk. While all precautions have been undertaken to ensure only genuine downloads are available users are advised to verify their authenticity using third party anti virus software or similar applications.

We accept no responsibility for third party downloads and downloads provided by external third party websites and advise users to verify their authenticity using third party anti virus software or similar applications.

EXTERNAL WEBSITE LINKS

Although we only look to include quality, safe and relevant external links, users are advised to adopt a policy of caution before clicking any external web links mentioned throughout this website. (External links are clickable text / banner / image links to other websites.

We cannot guarantee or verify the contents of any externally linked website despite our best efforts. Users should therefore note they click on external links at their own risk and we cannot be held liable for any damages or implications caused by visiting any external links mentioned.

SOCIAL MEDIA POLICY & USAGE

We adopt a Social Media Policy to ensure our business and our staff conduct themselves accordingly online. While we may have official profiles on social media platforms users are advised to verify authenticity of such profiles before engaging with, or sharing information with such profiles. We will never ask for user passwords or personal details on social media platforms. Users are advised to conduct themselves appropriately when engaging with us on social media.

There may be instances where our website features social sharing buttons, which help share web content directly from web pages to the respective social media platforms. You use social sharing buttons at your own discretion and accept that doing so may publish content to your social media profile feed or page. You can find further information about some social media privacy and usage policies in the resources section below.

YOUR RIGHTS

Under the GDPR, if you are a European resident, you have the right to access personal information we hold about you and to ask that your personal information be corrected, updated, or deleted. If you would like to exercise this right, please contact us through the contact information below.

Additionally, if you are a European resident we note that we are processing your information in order to fulfil contracts we might have with you (for example if you make an order through the Site), or otherwise to pursue our legitimate business interests listed above. Additionally, please note that your information will be transferred outside of Europe, including to Canada and the United States.

CHANGES

We may update this privacy policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal or regulatory reasons.

CONTACT US

For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by e-mail at info@adventuretoursnowdonia.co.uk